1. You built the business, not your brand

You’ve solved real problems, led your team, and served your clients — so content took a back seat. You're brilliant offline, but invisible online. And it's costing you opportunities. You know content matters — you just worry it’ll waste time or hurt your reputation.

2. You’re brilliant at what you do, but don’t know how to show it

When you try to write, it sounds vague, technical, or flat. So you post less — while louder (less experienced) competitors keep showing up.

3. You’ve tried content before, but nothing stuck

A junior hire, AI, a few one-off posts — none of it worked. Now you’re burnt out, questioning if showing up online is even worth it.

Editing // Mentor

USD 1,800/mo

(month-to-month // cancel anytime)

- 1:1 advice
- 1 x 60-min monthly co-creation call
- Unlimited edits with feedback
- Scheduling posts
- Sharpen your writing skills

Ghostwriting // Partner

USD 3,500/mo

(paid quarterly)

- Everything in Mentor
- Writing posts for your approval
- Monthly content report
- Save yourself years
- Limited availability

I worked with Steve to grow my audience and get more speaking engagements.In 120 days, I got: 2.6M+ LinkedIn views, 7,600+ new LinkedIn followers, 2,400+ new newsletter subscribers, and multiple inbound opportunities. I more than tripled my investment.Dr Dan Pronk, Ex-Special Ops Doctor, Bestselling Author and TV personality

I honestly get emotional thinking about what it was like to work with Steve. He made me feel calm and comfortable, which allowed me to share my story more vulnerably than ever before. He told it with such grace — taking my life and turning it into a gorgeous, compelling piece. I couldn’t recommend him, or his work, more highly.Jess Lenouvel
Author & Founder of The Listings Lab

I’d hire Steve again and again. He’s a highly skilled writer — professional, intelligent, insightful, and incredibly dependable. Steve was integral to the marketing success of my book. Everyone at Primal Blueprint was impressed by what he accomplished.Elle Russ
#1 Bestselling Author & Master Coach

Steve wrote articles in 'my voice' quickly without much input from me, publishing them across major media platforms to build my brand and support product launches. I noticed a spike in engaged referral traffic.Mark Divine, Retired U.S. Navy SEAL Commander & Bestselling Author

Steve is the best kind of professional writer — the rare kind who works word by word to achieve excellence. We collaborated on multiple origin stories for top influencers, and I tried several writers. Steve was the only one who lasted — and who wasn’t lazy, mediocre, or late.Patrick Combs
Master Storyteller, Writer & Speaker

Steve supported me across multiple projects over two years — writing, pitching, and publishing articles that became powerful marketing assets for my brand and businesses. Most people do what’s expected. Steve was consistently proactive and a valuable partner across all my ventures.James Swanwick
Founder, Alcohol Free Lifestyle

Steve was a wealth of insight when it came to building my brand and developing online products. He’s an excellent writer, a brilliant thinker — and most important, a pleasure to work with. Highly recommend him.Anna David
NYT Bestselling Author

Steve helped build my team by revamping our core values — and played a crucial part in developing our new website, which I love. He has a great work ethic. Hire him to execute your vision.James Mansfield
Founder, West Village General Contracting, Manhattan

1. Who is Category of One for?

For founders, execs, and experts in high-trust industries — law, consulting, B2B services, finance, or tech — who want to attract better clients but don’t have the time (or support) to write content that converts.

2. What do I get at the end of the program?

A magnetic LinkedIn profile, clarity on what makes you different, and a weekly stream of sharp, reusable posts — all designed to build a personal brand that attracts leads, opportunities, and trust at scale.

3. How much time should I dedicate?

About 60 minutes/month on a call + 10 minutes to approve posts. I handle the rest. You also get 24-hour email support.

4. How long will it take to see results?

Most clients feel momentum within the first month — and see inbound leads by month three.

5. Should I choose ghostwriting or editing?

If you want full done-for-you content: ghostwriting. If you want to improve your writing but stay hands-on: editing.

6. Can I book a custom session or project?

Yes. For bespoke coaching or one-off writing projects, email me what you're looking for at hello@stevewcostello.com